Copper River Maple is an established maple company located adjacent to the Copper River in Wisconsin. After years of selling their product in bulk they had a realization – they could sell their maple at considerably higher profits by cutting out the middle man and branding their maple as a premium product that could be sold at a premium price. That’s where we came in.
Once we understood more about their product and their goals, we set to work on a new brand design that would more accurately reflect their upscale product and garner a higher price per bottle. We focused on a unique, visually appealing design that would be easily reproducible and applicable to a variety of uses – labels, web, apparel, etc.
Once we settled on the new logo, we then crafted a new label design for their flask bottles. The label is designed to evoke a premium, luxurious feel, and convey to the customer that this is a truly special maple product. We utilized a metallic copper foil substrate to create a more eye-catching, high-end look that also plays off the “Copper River” name.
We then went on to craft package designs for their other products ensuring brand consistency, and maintaining an upscale, unique look for each of their products.