top of page
COTTRELL-Hero.jpg

COTTRELL BOATBUILDING

– JASON LEFEBVRE, OWNER, RE/MAX NORTH PROFESSIONALS

THE CHALLENGE

Cottrell Boatbuilders, based out of Penobscot, Maine, is one of the last remaining professional companies dedicated to handcrafting fine wooden boats in the old tradition. Their vessels are as much a work of art as they are a cherished pastime, and a piece of living history. They were in need of a web presence that could accurately convey the quality and value of their exceptional products to their target customer base. Pinnacle Media set to work crafting a website to do just that, as well as set up a lean Google Ads campaign and SEO to ensure a successful digital launch.

WE LEVERAGED

  • Web Development

  • Graphic Design

  • Copywriting

  • User Experience Audit

  • Content Strategy & Development

  • SEO

  • Marketing

COTTRELL-Hero-MOBILE.jpg

COTTRELL BOATBUILDERS

– JASON LEFEBVRE, OWNER, RE/MAX NORTH PROFESSIONALS

DESIGN & LAYOUT

We began with an in-depth Q&A session with Cottrell to gain a comprehensive understanding of their product offerings, sales process, and target audience. With these insights in-hand, we undertook a complete website redesign—restructuring the page layout, developing detailed mock-ups, creating a custom design, and crafting compelling copy. Our mission was to reframe their brand as a truly high-end, artisan-crafted product in order to better resonate with their affluent customer base and attract more leads.

Cottrell-mobile-and-laptop.jpg
mobile-home-page.jpg

FUNCTIONALITY

With the website's structure and visual design finalized, we focused on integrating interactive features, implementing SEO best practices, and creating an advanced conditional form that enables customers to customize their dream boat and submit it to Cottrell for a personalized quote. The form also serves as a valuable tool for capturing customer information, facilitating seamless follow-up communications and enhancing the overall user experience. See the live website here.

Cottrell-BuildYour-Boat.jpg
Cottrell-BuildYourBoat-Laptop.jpg
Dark-textured-background.jpg

LET'S
WORK
TOGETHER

bottom of page