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“PINNACLE MEDIA ELEVATED MY BRAND TO A LEVEL I HAD NOT ENVISIONED BEFORE.”

– VICTOR GOMES, OWNER, reVITALIZE 

THE CHALLENGE

reVITALIZE had grown frustrated with their previous agency’s level of service. Seeking a fresh start, they turned to Pinnacle Media for a solution. When Pinnacle began working with reVITALIZE they had a pre-existing logo and some label designs, but they were in need of a whole lot more to successfully launch their brand new supplement company. In order to make an impact and gain traction in the supplement industry, we knew they would need a comprehensive brand strategy, captivating product imagery, a powerful e-commerce website, and a dynamic sales channel to attract and retain loyal customers.

WE LEVERAGED

  • Audience Insights

  • Branding Strategy

  • Graphic Design

  • Product Imagery

  • Website Development

  • Amazon Listing Services

  • Social Marketing

BRANDING

We started with the foundation of reVITALIZE’s marketing plan – brand strategy.  They already had a logo design and labels, but reVITALIZE was lacking any real direction or cohesiveness to their brand strategy. Pinnacle went to work developing a more robust brand positioning, beginning with the development of an authentic brand story that would help consumers connect with them on an emotional level. We also helped reVITALIZE understand their USP (unique selling points) and leverage this throughout their messaging and visual branding. Pinnacle then put together a detailed brand style guide outlining color palette, font usage, proper logo usage, and general tone of voice for their marketing materials. This brand guide now serves as the cornerstone of all the reVITALIZE marketing, ensuring that all materials representing reVITALIZE are cohesive and consistently on-brand across all media. 

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“PINNACLE MEDIA ELEVATED MY BRAND TO A LEVEL I HAD NOT ENVISIONED BEFORE.”

– VICTOR GOMES, OWNER, reVITALIZE

PRODUCT IMAGERY

With reVITALIZE's brand strategy firmly established, Pinnacle Media took on the task of creating a library of lifestyle imagery to enhance and support this strategy. Through a blend of traditional photography, 3D rendering, and digital manipulation, we produced a series of high-resolution, photorealistic images.

These visuals were designed to resonate with reVITALIZE's core audience—middle-class families seeking to improve their wellbeing through proper nutrition. Additionally, reVITALIZE aimed to highlight that their products are doctor-recommended and backed by scientific research.

WEBSITE DEVELOPMENT

Pinnacle Media leveraged the work we had completed thus far to build a website that would appeal to reVITALIZE's target audience and help illustrate their brand story.  We implemented a variety of captivating imagery and powerful storytelling to create an overarching theme of science backed formulas, and doctor recommended supplements, leading to healthier and happier families. We implemented a robust ecommerce solution complete with detailed custom graphics to help highlight key features and unique selling points to set reVITALIZE apart from their competition. See the full website here »

AMAZON SERVICES

reVITALIZE was truly a brand new start-up. Without any kind of existing customer base we knew we had to find a way to attract new customers quickly. We registered reVITALIZE on Amazon's brand registry, built a customized Amazon storefront, and crafted listings for each product including custom graphics and keyword optimization. 

AMAZON STOREFRONT

Registering reVITALIZE with Amazon's Brand Registry enabled us to leverage its benefits, including the creation of a custom storefront. This dedicated storefront allows sellers to showcase their brand, educate shoppers on product features, and promote specific items. Pinnacle Media built an engaging storefront for reVITALIZE, fully utilizing these advantages to enhance brand credibility and attract potential consumers.

AMAZON A+ LISTINGS

Once the storefront was complete, Pinnacle Media crafted product listings with highly customized graphics to highlight unique selling points and differentiate reVITALIZE's products from competitors. We conducted thorough keyword optimization and competitor research to maximize shopper traffic. Additionally, we created a robust A+ content section for each product, detailing the science and benefits of each supplement.

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LET'S
WORK
TOGETHER

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