“MY BUSINESS HAS GROWN DUE TO THEIR HARD WORK AND CONSTANT COMMUNICATION.”
– JACK CASTELLANETA, OWNER, FORMULA NISSAN
“MY BUSINESS HAS GROWN DUE TO THEIR HARD WORK AND CONSTANT COMMUNICATION.”
– JACK CASTELLANETA, OWNER, FORMULA NISSAN
THE CHALLENGE
Before working with Pinnacle Media, Formula Nissan had been spending considerable amounts of money on various advertising channels with limited success. They needed a more effective way to reach their audience to bring more foot traffic to their dealership and ultimately – increase vehicle sales.
WE LEVERAGED
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Audience Insights
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Branding Strategy
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Design
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Digital Campaign Strategy
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Social Marketing
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Video Production / Animation
BRANDING & DESIGN
As the foundation of any good advertising – effective branding serves as the launching pad for success. We interviewed employees and customers, and examined the core principles of what makes Formula who they are. We discovered that their business thrives on old-fashioned family values and lasting relationships they’ve built with their customers over the years. We wanted to craft a new brand style for them that visually communicated these ideals. This is the result.
VIDEO & ANIMATION
In addition to our newly implemented digital marketing campaign, we started building an ongoing series of videos that feature our newly created branding, animated logo and graphics, and monthly specials. We featured these videos on TV as well as multiple online channels where we could target specific geo-locations and demographics to get the best results.
Since partnering with Pinnacle Media, Formula Nissan has enjoyed increased web traffic, considerably more foot traffic to their dealership, and ultimately more sales and increased revenue. “My business has grown due to their hard work” – Jack Castellaneta, Owner, Formula Nissan
DIGITAL MARKETING
Once we had effective branding and design materials in place we went to work tackling their marketing strategy. Formula was tired of spending gobs of money without seeing any real results. We put together an ambitious digital campaign utilizing multiple channels to reach their target audience. Our strategic digital plan combined with engaging visuals has produced an exceptional results, driving traffic to their website and increasing awareness of their brand.
