“WORKING WITH PINNACLE MEDIA TO HELP DRIVE AWARENESS FOR OUR DAVINCI BRAND HAS BEEN HIGHLY SUCCESSFUL.”
– TAMMY JOHNSON, VP HUMAN SUPPLEMENTS GLOBAL BUSINESS UNIT, FOODSCIENCE LLC
“WORKING WITH PINNACLE MEDIA TO HELP DRIVE AWARENESS FOR OUR DAVINCI BRAND HAS BEEN HIGHLY SUCCESSFUL.”
– TAMMY JOHNSON, DIRECTOR OF SALES & MARKETING, DAVINCI LABORATORIES
THE CHALLENGE
DaVinci Laboratories isn’t your standard vitamin company. They focus on creating quality, doctor-formulated supplements utilizing restorative nutrient levels. DaVinci offers powerful formulas to make a real difference in people’s lives and they were in need of creative advertising solutions that were equally bold and effective to accurately represent their brand. They were looking to drive more traffic to their website, boost sales and ultimately increase revenue.
WE LEVERAGED
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Audience Insights
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Branding Strategy
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Graphic Design
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Digital Campaign Strategy
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Social Marketing
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Photography
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Package Design
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Video Production / Animation
DESIGN
Once we had established a well-defined brand style we went to work building additional branding and marketing assets such as packaging, magazine ads and trade booth design that all align with the original goal – bold effective designs, to accurately reflect their brand positioning and increase recognizability.
DaVinci Laboratories needed a trade booth that would accurately reflect their quality products and values. Pinnacle Media created this booth layout combining existing elements with new graphical elements resulting in a design that has garnered exceptional results across various trade show events.
When DaVinci Laboratories first conceived of their newly bundled product lines, they came to Pinnacle Media to help them with the design and marketing of their bundles. We worked with them to create a simple yet effective package design for the box, as well as overall product photography to be utilized on various digital channels.
BRANDING
First we took a close look at the DaVinci Laboratories branding. Their existing visual style was lacking consistency and cohesiveness. After taking the time to thoroughly investigate the essence of what makes DaVinci a unique business, Pinnacle Media put together this visual brand guide, combining their existing logo with custom fonts, color palette, and imagery styles creating a more robust and consistent visual brand. Since building this guide for DaVinci their marketing materials have had a much more cohesive look and feel, resulting in a more organized appearance and better brand recognition.
DIGITAL MARKETING
To increase website traffic and product sales we started regularly launching targeted social media campaigns in tandem with magazine ads and email blasts to reach their desired audience. Matching the right users to the right content with extensive A/B testing, our marketing efforts averaged DaVinci $0.27 per click to their landing pages.
VIDEO & ANIMATION
DaVinci was in need of quality content to include on their Amazon A+ pages to help differentiate themselves from their competition and increase sales. Pinnacle developed a series of videos, one for each product, that describes usages, highlights benefits, and promotes the overall advantages of each product. Here is an example of one of those videos.
