“THEIR CAMPAIGNS HAVE MADE A NOTICEABLE DIFFERENCE IN THE SUCCESS OF OUR SALES EVENTS.”
– MARK, OWNER, HOMEPORT
“THEIR CAMPAIGNS HAVE MADE A NOTICEABLE DIFFERENCE IN THE SUCCESS OF OUR SALES EVENTS.”
– MARK, OWNER, HOMEPORT
THE CHALLENGE
Homeport is an eclectic home goods retail store located in downtown Burlington VT. They were looking to engage shoppers in a hyper-local area to bring attention to their various sales events and promote overall awareness of their brick and mortar location. In short – they wanted to make more money at their sales events.
WE LEVERAGED
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Paid Social Media Advertising
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Youtube Advertising
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Search Engine Marketing
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Graphic Design
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Animation
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Video Production
DESIGN & ANIMATION
Homeport’s existing banding was unusual and quirky, and we wanted to keep it that way. Thinking outside the box was an absolute in our design process to connect with Homeport's varied audience demographics. Pinnacle produced a series of animated videos and social graphics in line with Homeport’s unique visual style.
DIGITAL MARKETING
Our approach to this client's goals is to generate awareness during store hours to a very specific audience in a tight radius around the store. We targeted a variety of demographics from college students shopping for dorm room decor, to an older generation getting reading for the gardening season. Pinnacle served these ads to the right people at the right time, resulting in a sizable boost in engagement, more foot traffic to the store and a noticeable difference in the success of their sales events.
