“THE TEAM IS EASY TO WORK WITH, VERY RESPONSIVE... PINNACLE MEDIA IS TERRIFIC!”
– TAMMY JOHNSON, VP HUMAN SUPPLEMENTS GLOBAL BUSINESS UNIT, FOODSCIENCE LLC
“THE TEAM IS EASY TO WORK WITH, VERY RESPONSIVE... PINNACLE MEDIA IS TERRIFIC!”
– TAMMY JOHNSON, DIRECTOR OF SALES & MARKETING, DAVINCI LABORATORIES
THE CHALLENGE
When DaVinci Laboratories launched their new line of children’s supplements called Little DaVinci, they needed help with a variety of ongoing marketing and design projects. They were looking to promote their new sub-brand via full page magazine ads, social media and video campaigns. They also needed a visual brand guide to help standardize their appearance and create a cohesive brand style across all their marketing materials.
WE LEVERAGED
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Audience Insights
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Branding Strategy
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Design
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Digital Campaign Strategy
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Social Marketing
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Photography
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Video Production / Animation
DIGITAL MARKETING
To increase website traffic and product sales we started regularly launching targeted social media campaigns in tandem with magazine ads and email blasts to reach their desired audience.
BRANDING & DESIGN
As an emerging brand into an already crowded marketplace, we wanted to make sure that Little DaVinci got off on the right foot. DaVinci trusted us to put together a visual brand guide, utilizing their existing logo and defining specific font families, color palette, and imagery styles. Since building this guide for Little DaVinci their marketing materials have had a much more cohesive look and feel, resulting in a more organized appearance and better brand recognition.
VIDEO & ANIMATION
DaVinci was in need of quality content to include on their Amazon A+ pages to help differentiate themselves from their competition and increase sales. Pinnacle developed a series of videos, one for each product, that describes usages, highlights benefits, and promotes the overall advantages of each product.
