LUCE FARM WELLNESS
THE CHALLENGE
Luce Farm Wellness is nationally recognized for their premium, Vermont-made CBD products. They originally asked Pinnacle Media to make some simple tweaks to their labels, but as we continued to work together they quickly realized that Pinnacle Media could also help them with a variety of other creative and marketing needs. Luce Farm needed exceptional creative concepts for a variety of products, and multichannel advertising campaigns, all while keeping within their visual brand style as outlined in their brand guide. Below are just a few examples of projects that we’ve successfully executed for Luce Farm Wellness.
WE LEVERAGED
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Graphic Design
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Package Design
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Audience Insights
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Campaign Strategy
LUCE FARM WELLNESS
DIRECT MAIL
The holidays are the busiest time of year for Luce Farm Wellness and their holiday promo is typically the biggest sale of the year. They trusted Pinnacle Media to craft this postcard design featuring some of their top selling holiday products to send to their entire list of previous, and existing customers. The campaign was a smashing success with Luce Farm seeing a substantial uptick in sales.
DIGITAL MARKETING
To compliment their direct mail campaign and create multiple touch points with the Luce Farm audience we put together a series of paid social media ads. We focused our digital campaign on an audience that has shown interest in health, wellness and natural supplements for relaxation and sleep.
CATALOG DESIGN
We were tasked with creating a catalog design for Luce Farm that would skillfully exhibit their products, embody their visual brand style, and captivate their intended audience. By blending striking lifestyle imagery with a meticulously planned visual layout, we crafted a clean and sophisticated catalog design, to intentionally align the Luce Farm brand with their target demographic.
POUCH DESIGN
With the highly anticipated release of their latest offering, CBD and CBG gum drops, Luce Farm Wellness approached us to craft a simple and clean yet appealing package design that incorporates their existing branding and stays aligned with their visual brand style guide. Additionally, we had to take into account shelf appeal and the potential expansion of their gummy product line. Here is the outcome of our efforts.
LIMITED LINE
As Valentine’s Day approached, Luce Farm developed an exclusive collection of CBD infused candies and chocolates. they required label designs that would effectively convey the uniqueness of these limited-edition products. Pinnacle crafted these designs intentionally setting them apart from the rest of the Luce Farm product line and specifically appealing to customers seeking a special gift for their loved ones. Here are the final designs that Luce Farm selected for their limited Valentine’s line.
