“THEY HAVE A LOT OF CREATIVITY AND ARE ABLE TO TAKE A THOUGHT OR VISION OF A LABEL AND SEE IT TO THE FINAL PRINT READY FILE.”
– MATT NADEAU, OWNER, ROCK ART BREWERY
“THEY HAVE A LOT OF CREATIVITY AND ARE ABLE TO TAKE A THOUGHT OR VISION OF A LABEL AND SEE IT TO THE FINAL PRINT READY FILE.”
– MATT NADEAU, OWNER, ROCK ART BREWERY
THE CHALLENGE
Rock Art Brewery, located in Morrisville, Vermont, is a pioneer in the craft beer industry. Over the years they’ve produced a variety of iconic beers that launched them to the forefront of the Vermont microbrew scene. They were looking for effective label design for their latest brews and came to Pinnacle Media for solutions.
WE LEVERAGED
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Audience Insights
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Design
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Package Design
STRATEGY & DESIGN
We started with an in-depth conversation with Rock Art to get a better understanding of their product, their existing brand style, and their customer base. We then took this information and merged it with creative direction provided by Rock Art to achieve our final design. Pinnacle Media went on to create a series of new label designs, replicating this same process in each of our designs.
