JEM MAPLE COMPANY
JEM MAPLE COMPANY
THE CHALLENGE
After an inspirational visit to Napa Valley, JEM owners had a realization – There are a number of parallels between the wine and maple syrup industries. Why is maple syrup not branded in a similar fashion? Having just purchased a large tract of sugarbush in North Eastern Vermont, They contacted Pinnacle Media to help with the branding and marketing of their new business.
WE LEVERAGED
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Audience Insights
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Branding Strategy
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Package Design
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Web Development
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Content Strategy & Development
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Ecommerce
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Graphic Design
BRANDING
After speaking with JEM about their product, their inspirational trip to Napa, and their target audience, we started brainstorming branding concepts that were reflective of the wine industry but also injected some Vermont flair and uniqueness. This was the end result.
PACKAGE DESIGN
Now that we had a completed logo design we could start on the packaging. We naturally looked into their competitors, but we also researched a number of wine companies, studied their labels, and used them as inspiration in our own design. After a few iterations we settled on a simple but elegant design, intended to appeal to a more sophisticated consumer demographic.
WEBSITE DEVELOPMENT
After developing sophisticated branding and package design it was time to tackle their website. JEM needed an equally effective website to display their products and further develop their brand with bold imagery and descriptive verbiage. They also needed a secure ecommerce platform to take orders and receive payments.
