“PINNACLE MEDIA HAS HELPED DEVELOP A STYLE FOR OUR PUBLICATION THAT IS PROFESSIONAL, WARM, AND REFLECTS OUR BRAND.”
– CORALEE HOLM, DIRECTOR OF COMMUNITY ENGAGEMENT & INNOVATIONS, CITY OF SOUTH BURLINGTON
“PINNACLE MEDIA HAS HELPED DEVELOP A STYLE FOR OUR PUBLICATION THAT IS PROFESSIONAL, WARM, AND REFLECTS OUR BRAND.”
– CORALEE HOLM, DIRECTOR OF COMMUNITY ENGAGEMENT & INNOVATIONS, CITY OF SOUTH BURLINGTON
THE CHALLENGE
The City of South Burlington needed a method to communicate directly with the public, advertise community events, public safety issues, and other happenings around town. They were looking to target roughly 11,000 households, 3 times per year with a magazine style publication.
WE LEVERAGED
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Branding
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Graphic Design
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Publication Layout
BRANDING
For the branding of the SoBu Life and SoBu Play publication we wanted to create something that seemed familiar to the readership and was somewhat in line with the existing town branding. Naturally we started by utilizing the official font and color scheme of the City of South Burlington. Then, for contrast, we added another typeface that’s a bit more fun and whimsical. The completed logo is an attempt at illustrating the balance between the serious and fun sides of life in SoBu.
LAYOUT & DESIGN
After branding the magazine with the SoBu Life and SoBu Play logos for the town and parks departments respectively, we designed the roughly 40 page publication from cover to cover. The goal was to create an organized, and professional look, while still maintaining a fun and energetic feel throughout, utilizing unique page layouts to create flow and visual interest to keep the reader engaged.
