ZAFA WINES
ZAFA WINES
THE CHALLENGE
ZAFA was in need of help to organize and standardize their visual brand style, as well as a funky, bold, new website to match. They were also looking for solutions to their ecommerce, membership sign-ups, and boosting sales of their new releases.
WE LEVERAGED
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Website Design
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Brand Guidelines
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Social Media Paid Advertising
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Custom Ad Animation
BRAND STRATEGY
While we were chatting with ZAFA about their website visuals, we uncovered a need for a brand style guide to help define and standardize their visual style. We helped ZAFA determine brand fonts, color palette, and logo usage to ensure a consistent look across all media and marketing materials.
WEBSITE DEVELOPMENT
After creating the visual brand style guide, we were ready to craft a new – and more effective website for ZAFA. Taking the knowledge that we had learned from the building of the style guide, we applied this to the website, creating a funky and unique style that is authentically ZAFA. We also implemented new ecommerce functionality and club membership sign up.
DIGITAL CAMPAIGN DESIGN
Pinnacle Media worked closely with ZAFA to create an advertising concept for their sub-brand called Co Cellars. They needed a campaign to promote their fun, new summer beverages. Utilizing custom animated graphics, we designed this digital campaign that engages a slightly younger, local, Vermont audience.
MARKETING
Our approach to this campaign was to target customers who have previously shown online interest in Co Cellars products. We were looking to increase brand awareness and drive traffic to the Co Cellars website. Our ultimate goal was for these online customers to either reserve wine for pick up, or receive their wine in the mail. Our marketing efforts increased their product sales by 38% compared to their last seasonal product release.
